EVP of Sales & Marketing
Cristina Lanzieri is the next generation of the family company. She joined LanFam Health to bridge the founders' lived experience and pharmaceutical depth with how a modern audience actually finds, evaluates, and uses health products today. She runs Sales and Marketing, but her content identity is broader — she's the voice for everything that pulls the LanFam mission forward.
Where her father Fabio writes about mechanism and her mother Maria writes about life-on-the-other-side, Cristina writes about what's next: recovery programs, cervical wellness, daily function, and the under-50 angle on supplementation.